Marked by constant innovation and a venturesome resolve in procuring solutions that break new ground in the financial industry, TAJBank nurses a reputation as the leading ethical bank championing financial inclusion in West Africa.
A Narrow Transfer Window Despite its position as the national industry leader, the company needed to aggressively increase its share in the market. The brand saw the opportunity to achieve this bold feat by leveraging the RSA transfer window. To conquer the competition and gain monumental acceptance among key stakeholders, Premium Pension would need a compelling story to communicate the brand’s ingenuity and relentlessness in pursuit of their client’s financial betterment.
Launching an ethical financial brand for accelerated growth.
The brand launch adopted a strategy that focused its message on the one thing that truly mattered—the audience. Our digital and marketing strategy was built upon an important tagline— ‘Our only interest is you,’ crafting a narrative around the target audience. This bold and emotive promise was strengthened by the various products that addressed specific limitations of their audiences.
A customer-centric strategy, bolstered through synchronized advertising and digital marketing program, enabled TAJBank to quickly build visibility within target markets, promoting its core service offerings.
Persuasively promoting TAJXpress, the brand’s official agent banking system located in rural and semi-urban areas, our team enabled prospects to dynamically realize transactions without physically visiting a traditional bank.
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