Nationally recognized as a trailblazer in the competitive district pension market, Premium Pension has for more than a decade, disrupted the market with its superior service offerings and its cogent focus on delivering client-centric experience, which contrasts with the conventional and inadequate service offered by competitors.
Despite its position as the national industry leader, the company needed to aggressively increase its share in the market. The brand saw the opportunity to achieve this bold feat by leveraging the RSA transfer window. To conquer the competition and gain monumental acceptance among key stakeholders, Premium Pension would need a compelling story to communicate the brand’s ingenuity and relentlessness in pursuit of their client’s financial betterment.
Boldly repositioning an industry leader to capture market share in a narrow time frame.
Our research into various audience segments, enabled our team to build a campaign that leveraged the brand’s depth of experience in solving ultra-specific needs of prospective clients, strategically positioning the company as the foremost Pension company that clients can rely on at every stage of their financial journey.
By developing a strategy that showcased the company’s unique personality and drive to enable clients ‘switch to the better side of life,’ we firmly established the brand’s character as reliable and experienced.
Through an emotionally stimulating jingle ad, we created a strong brand stickiness in the minds of our target audience. By also featuring popular celebrities and influencers, the digital campaign kindled emotional responses, inciting relevant conversations and conversions among audiences.
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